Many of us are often too caught up in the daily obligations of attending to and pleasing our employers, family, friends, etc. In doing so, we may lose sight of our own emotional, behavioral, and physical well-being. Summer is rapidly approaching and it is the season often associated with vacation, relaxation, and taking some time for you. So there is no better time than now to start making yourself a priority. Using Rational Emotive and Cognitive Behavioral principles, this lecture will help you identify and challenge self-defeating beliefs that can interfere with emotional well-being and self-enhancement. Empirically supported motivation building exercises and effective goal setting and planning strategies will also be discussed. By developing and maintaining a healthy level of self-interest, you will be in an optimal position to fulfill your responsibilities and take care of your loved ones. Take advantage of this opportunity to start learning how to make yourself a priority. There is no better time than now!